Notes on my "day job"...What does an applied semiotician do?

Well, I translate culture for brands to help guide strategy and communications, highlighting how culture is changing, what's emerging on the horizon and how to communicate in a culturally salient way, using language and imagery, metaphor and even gesture. More about me is available on Semiovox. Check it out here.

For more about my professional life and the work I do, visit my site Lucid Semiotics.

#semiotics #crazymaking #culturalanalysis